Terms of Service
IMPORTANT
These Terms contain a limitation of liability clause (Section 9) and an important disclaimer regarding accessibility compliance (Section 6). Please read both carefully before using the Service.
1. Parties and Acceptance
These Terms of Service ("Terms") constitute a legally binding agreement between Plainly AI Ltd ("Plainly", "we", "us", or "our") and you, the individual or entity accessing or using the Plainly service ("Customer", "you", or "your").
The Plainly service includes:
- The Plainly website accessibility widget, delivered as a JavaScript snippet hosted on our content delivery network (CDN), which Customers embed on their websites to provide AI-powered text-to-speech and content summarisation capabilities to their end users (the "Widget");
- The Plainly browser extension for Google Chrome and other supported browsers, which individual users install to apply text-to-speech and summarisation features when browsing the web (the "Extension"); and
- Any associated APIs, dashboards, documentation, and support services (collectively with the Widget and Extension, the "Service").
By (a) embedding the Widget snippet on any website, (b) installing the Extension, (c) creating an account, or (d) making payment for any plan, you confirm that you have read, understood, and agree to be bound by these Terms. If you are accepting on behalf of a company or other legal entity, you represent that you have authority to bind that entity.
If you do not agree to these Terms, you must not use the Service.
2. Description of Service
2.1 The Widget
The Widget is a lightweight JavaScript file ("snippet") that Customers add to their website's HTML. When loaded, it renders an accessibility toolbar on the Customer's website through which end users may request AI-generated audio narration or plain-language summaries of page content. The Widget communicates with Plainly's servers via encrypted API calls. Plainly hosts and maintains the Widget file on its CDN; Customers do not host the Widget code themselves.
2.2 The Extension
The Extension is a browser add-on that individual users install from the Chrome Web Store or other supported browser marketplaces. The Extension applies text-to-speech and summarisation features to web pages the user visits, processing content through Plainly's API. The Extension is governed by these Terms in addition to any applicable marketplace terms.
2.3 AI-Powered Features
The Service uses third-party artificial intelligence models to generate audio narration and textual summaries. These outputs are generated programmatically and are not reviewed by Plainly prior to delivery. Plainly makes no representation that AI-generated outputs are accurate, complete, unbiased, or appropriate for any particular purpose. See Section 7 for the full AI disclaimer.
3. Accounts, API Keys, and Access
Customers using the Widget must create an account and will receive an API key that authenticates their website's requests to Plainly's servers. You are responsible for keeping your API key confidential. You must not share your API key with third parties or embed it in publicly accessible source code repositories.
You are responsible for all activity that occurs under your account or via your API key, whether or not authorised by you. You must notify us immediately at legal@getplainly.ai if you become aware of any unauthorised use.
We reserve the right to suspend or revoke access credentials where we reasonably suspect misuse, breach of these Terms, or non-payment.
4. Acceptable Use
4.1 Acceptable Use
You agree not to use the Service, or permit the Service to be used, to:
- Process, transmit, or generate content that is unlawful, harmful, threatening, abusive, defamatory, obscene, or otherwise objectionable;
- Circumvent, disable, or interfere with security features of the Service or any third-party systems;
- Reverse-engineer, decompile, or attempt to extract the source code of the Widget or Extension;
- Resell, sublicense, or otherwise commercialise access to the Service without our prior written consent;
- Use the Service in any manner that violates applicable laws or regulations, including data protection laws;
- Transmit through the Service any content that infringes the intellectual property rights of any third party;
- Deliberately generate or disseminate misleading, false, or deceptive AI-generated summaries; or
- Use the Service in volumes or in a manner designed to overload, attack, or disrupt Plainly's infrastructure.
We reserve the right to suspend the Service immediately and without notice if we determine, in our reasonable discretion, that you are in breach of this section.
4.2 Fair Use of Unlimited Plans
Where a plan is described as providing "unlimited" usage, this is subject to fair and reasonable use consistent with normal business operations. For the Business plan, typical usage is 500–3,000 widget activations per month. We reserve the right to contact customers whose usage significantly exceeds 10,000 widget activations per month to discuss whether an Enterprise plan with dedicated infrastructure would better serve their needs, or to implement reasonable usage limitations if we determine that usage is placing excessive load on our infrastructure. We will always provide advance notice and an opportunity to upgrade before implementing any limitations.
5. Customer Obligations for Widget Deployment
Customers deploying the Widget on their websites agree to the following:
- You will implement the Widget snippet only on websites that you own or are authorised to modify;
- You will maintain a publicly accessible privacy policy on your website that discloses to end users that the website uses third-party AI processing services, as required under applicable data protection laws including the EU General Data Protection Regulation ("GDPR");
- You will not modify, obfuscate, or tamper with the Widget snippet in any way that alters its function or circumvents usage tracking;
- You will promptly remove the Widget snippet from your website upon termination of your account or subscription;
- You acknowledge that the Widget loads a JavaScript file from Plainly's CDN and that this may result in a network request to Plainly's servers each time a page on your website is loaded by a visitor. You accept this as an inherent feature of the Service; and
- You will not use the Widget on websites that primarily serve users under the age of 16 without implementing appropriate consent mechanisms under applicable law.
6. Accessibility Compliance — Important Disclaimer
This section is particularly important. Read it carefully before using Plainly as part of any accessibility or regulatory compliance strategy.
Plainly is designed to assist website operators in improving the accessibility of their digital content by providing text-to-speech narration and plain-language summaries. However:
- No compliance guarantee. Plainly does not guarantee that deploying the Widget or Extension will make your website, application, or digital service compliant with the European Accessibility Act ("EAA"), the Web Content Accessibility Guidelines ("WCAG") at any level, the Americans with Disabilities Act ("ADA"), the UK Equality Act 2010, or any other applicable accessibility standard, law, or regulation. Compliance with such laws and standards involves a wide range of technical, design, content, and organisational requirements that extend far beyond the features provided by the Service.
- Not a compliance audit. Plainly does not conduct, and the Service does not constitute, an accessibility audit of your website or digital content. We do not assess whether your website meets any legal standard.
- No legal advice. Nothing in these Terms or in any communication from Plainly constitutes legal advice. You should seek independent legal counsel regarding your obligations under applicable accessibility laws.
- Customer responsibility for compliance. You remain solely responsible for ensuring that your websites and digital services meet all applicable legal and regulatory requirements. Any fines, penalties, legal costs, claims, or losses arising from non-compliance with accessibility laws or any other regulation are your sole responsibility. Plainly expressly excludes liability for any such fines, penalties, or losses.
- No marketing representations. Any marketing materials, website copy, or communications from Plainly describing the Service in the context of accessibility compliance are for illustrative purposes only and do not constitute representations or warranties that use of the Service will result in legal compliance.
7. Artificial Intelligence — Accuracy and Limitations
The Service uses generative artificial intelligence to produce audio narrations and textual summaries of web content. You acknowledge and agree to the following:
- Outputs are not verified. AI-generated summaries and narrations are produced automatically without human review by Plainly. They may be inaccurate, incomplete, misleading, mistranslated, or contextually inappropriate.
- Not a substitute for professional content. AI outputs must not be relied upon as a substitute for professional advice in regulated fields including but not limited to medical, legal, financial, or safety-critical contexts. Customers deploying the Widget on websites containing such content do so at their own risk.
- Third-party AI providers. Plainly's AI features are powered in part by third-party AI providers. By using the Service, you agree that content submitted for processing may be transmitted to such providers in accordance with their terms and our Privacy Policy. Plainly is not responsible for the policies, outputs, or data handling practices of third-party AI providers.
- Customer liability for AI output use. To the extent that you or your end users rely on AI-generated outputs for any decision, action, or purpose, you assume full responsibility for the consequences of that reliance. Plainly excludes all liability for loss or damage arising from reliance on AI-generated content.
- Content processed through the Service. You represent that you have the right to submit content from your website for AI processing and that doing so does not violate the intellectual property rights or privacy rights of any third party.
8. Disclaimer of Warranties
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND. PLAINLY EXPRESSLY DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING WITHOUT LIMITATION:
- Any implied warranty of merchantability, fitness for a particular purpose, or non-infringement;
- Any warranty that the Service will be uninterrupted, error-free, secure, or free from viruses or harmful components;
- Any warranty that the Service will be compatible with all browsers, devices, website platforms, or content management systems;
- Any warranty as to the accuracy, reliability, completeness, or timeliness of any AI-generated output; and
- Any warranty that the Widget will not affect the loading speed, performance, search engine optimisation ranking, or user experience of your website.
Some jurisdictions do not allow the exclusion of implied warranties. In such jurisdictions, the above exclusions apply to the fullest extent permitted by law.
9. Limitation of Liability
This section limits Plainly's financial liability to you. It is standard in SaaS and widget products of this type. Please read it carefully.
9.1 Exclusion of Consequential Loss
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL PLAINLY, ITS DIRECTORS, EMPLOYEES, CONTRACTORS, AGENTS, AFFILIATES, OR LICENSORS BE LIABLE FOR ANY:
- Loss of profits, revenue, or business;
- Loss of data or corruption of data;
- Loss of goodwill or reputation;
- Regulatory fines, penalties, or enforcement costs, including those arising under the EAA, WCAG, ADA, GDPR, or any other law or regulation;
- Costs of procuring substitute goods or services;
- Business interruption; or
- Indirect, incidental, special, consequential, punitive, or exemplary damages, whether arising in contract, tort (including negligence), breach of statutory duty, or otherwise, even if Plainly has been advised of the possibility of such damages.
9.2 Cap on Direct Liability
To the maximum extent permitted by applicable law, Plainly's total aggregate liability to you for any and all claims arising under or in connection with these Terms or the Service shall not exceed the greater of:
- The total fees paid by you to Plainly in the three (3) calendar months immediately preceding the event giving rise to the claim; or
- One hundred euros (€100).
9.3 Essential Basis
You acknowledge that the limitations in this Section 9 reflect a reasonable allocation of risk and are an essential basis of the agreement between us. Plainly would not be able to provide the Service on the terms and at the price offered without these limitations.
10. Data Protection
Plainly processes personal data in connection with the Service. Our Privacy Policy, available at https://getplainly.ai/privacy, describes how we collect, use, store, and share personal data.
For Customers subject to the GDPR or UK GDPR, a Data Processing Agreement ("DPA") is available at https://getplainly.ai/dpa. Where Plainly processes personal data on your behalf as a data processor (for example, processing end-user content through the Widget), the DPA forms part of these Terms and governs that processing.
You are responsible for ensuring that your use of the Service, including the deployment of the Widget and any personal data processed through it, complies with applicable data protection laws. This includes, where required, obtaining valid consent from your end users for the processing of their data through third-party services.
11. Intellectual Property
Plainly retains all intellectual property rights in the Service, including the Widget, Extension, API, documentation, and all underlying technology. These Terms do not transfer any ownership rights to you.
Subject to your compliance with these Terms, Plainly grants you a limited, non-exclusive, non-transferable, revocable licence to:
- Embed and display the Widget snippet on your website(s) solely for the purpose of providing the Service to your end users; and
- Install and use the Extension on your devices for your personal browsing use.
"Plainly", "getplainly.ai", and associated logos and marks are trademarks of Plainly AI Ltd. You may not use our marks without our prior written consent.
12. Payment and Subscriptions
Access to certain features of the Service requires payment of fees as set out on our pricing page at https://getplainly.ai/pricing. All fees are stated in euros (€) unless otherwise agreed. Fees are non-refundable except as expressly stated in these Terms or required by applicable law.
Subscriptions renew automatically at the end of each billing period unless you cancel before the renewal date. We will provide reasonable notice of any material price increases before they take effect.
We may suspend access to the Service if any payment becomes overdue by more than fourteen (14) days, following notice to you.
13. Term and Termination
These Terms commence on the date you first use the Service and continue until terminated. Either party may terminate these Terms at any time by providing written notice.
We may suspend or terminate your access to the Service immediately and without notice if:
- You are in material breach of these Terms and, where the breach is capable of remedy, fail to remedy it within fourteen (14) days of written notice from us;
- You become insolvent, enter administration, or are subject to analogous insolvency proceedings; or
- We are required to do so by law or order of a competent authority.
On termination, you must immediately remove the Widget snippet from all websites and cease using the Extension. Sections 6, 7, 8, 9, 11, and 15 survive termination.
14. Changes to the Service and Terms
We may update these Terms from time to time. We will notify you of material changes by email (to the address on your account) or by posting a notice on our website at least fourteen (14) days before the change takes effect. Your continued use of the Service after the effective date of any change constitutes acceptance of the updated Terms.
We may modify, update, or discontinue features of the Service at any time. We will endeavour to provide reasonable notice of material changes to the Service's functionality.
15. Governing Law and Dispute Resolution
These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law principles.
Any dispute arising out of or in connection with these Terms that cannot be resolved amicably shall be subject to the exclusive jurisdiction of the courts of England and Wales, except that either party may seek injunctive or other urgent equitable relief in any court of competent jurisdiction.
If you are a consumer resident in the European Union, you may also have the right to use the EU Online Dispute Resolution platform at https://ec.europa.eu/consumers/odr.
16. General Provisions
- Entire Agreement. These Terms, together with the Privacy Policy and any DPA, constitute the entire agreement between the parties relating to the Service and supersede all prior agreements and understandings.
- Severability. If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.
- Waiver. Failure by either party to enforce any provision of these Terms shall not constitute a waiver of that party's right to enforce it subsequently.
- Assignment. You may not assign your rights or obligations under these Terms without our prior written consent. Plainly may assign these Terms in connection with a merger, acquisition, or sale of all or substantially all of its assets.
- Force Majeure. Plainly shall not be liable for any delay or failure to perform its obligations where such delay or failure results from circumstances beyond its reasonable control.
- No Partnership. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship between the parties.
17. Contact
If you have any questions about these Terms, please contact us at:
Plainly AI Ltd
Email: legal@getplainly.ai
Website: https://getplainly.ai
Questions about these Terms?
legal@getplainly.ai© 2026 Plainly AI Ltd. These Terms of Service were last updated February 2026.